An exploration of labour, heritage, and the ingenuity shaped by industrial environments. Framed as a satirical corporate product launch, the piece introduces the fictional company Kiripolsky Steelware, presenting a design philosophy rooted in necessity, resourcefulness, and the constraints of materials and tools—qualities forged in the context of industrial labour and shaped by the socio-economic realities of post-industrial landscapes. The narrative unfolds through a performative video, with Kiripolsky embodying the role of a presenter. At its core is the concept of “automative mind” craftsmanship—a way of making where function dictates form, and objects arise from immediate problem-solving rather than aesthetics. Drawing on everyday objects his father, a welder, created for their household, the work reflects on the resilience, adaptability, and ingenuity embedded in a form of craftsmanship that values utility above all else. As part of the presentation, material engineer Jan Krcil provides a detailed analysis of two dumbbells—one crafted by Kiripolsky’s father and a replica. This segment mimics the polished language of corporate research and development, highlighting differences in material composition and production methods. Presented as a live multi-camera broadcast practice, the work invites viewers into the paradox of its setting. Positioned as behind-the-scenes observers, witnessing an earnest yet futile attempt to translate deeply personal values of craftsmanship into something marketable for a world consumed by mass production and consumer spectacle.